Step into the ARA experience and see how your challenging projects can become profitable ones too.

Discover the ARA impact

Roger A. Pelcher

Owner/ President - Harvest Fields Vending LLC


"I have personally and professionally known Mark for over five years now and find him to be an extremely talented, honorable and extremely respectful individual. I met Mark after we purchased a new Vending Company that was utilizing the CompuVend Systems Vending Software which he developed. I was very new to the vending business and Mark’s guidance and support over the first few years was crucial to our future success.

Mark has an in depth knowledge of a variety of business aspects. I have listed just a few that were helpful to my team and I and my overall business:
  • - How to review and control cash shortages
  • - Ways to manage and increase sales through hand held devices
  • - How to utilize cashless devices to increase credit card sales without affecting cash sales
  • - Working with Dex telemetry devices to improve efficiencies
  • - Incorporating pre-kitting systems to improve overall efficiencies
  • - How to utilize the software to improve your ability to manage your business
  • - How to improve your inventory management processes for success
Overall, Mark is a soft-spoken individual and has an in depth knowledge that would be beneficial for any operator, manager or owner of a company. He is very intelligent and works hard to help you find a solution to the problems at hand. He is very patience and tries to explain complicated programs in a way that any individual person can understand.

Most importantly, Mark will never leave you hanging with unfinished business. He is committed until the end of the project and will always work with you until the job is complete.

I would highly recommend Mark to any one, as he is a professional in every way. He is an excellent listener, which is critically important to understanding the real concerns and needs within your business.

I am extremely proud to represent Mark to any person or Company without any hesitation. Please feel free to contact me directly anytime I can be helpful to Mark and any endeavor he is pursuing."

Beverly Young

Office Manager - Vend Food Service


"I met Mark Kronenberg in February 1993 when I was hired by a vending company in Athens, Georgia. The owners had changed to CompuVend vending management software and I had the privilege of starting off on the ground floor of a long and evolving relationship. Mark’s background in vending made all the difference with his understanding of operations and ability to create, adjust and bridge the needs of food service organization to the software needed to track and improve daily functions. The attention to detail and ability to grow with the changes of our business – cashless sales, rentals, third party interests, micro markets, etc. – made what could have been road-blocks, much easier to integrate. Inventory control, theft, and human error are all factors that cause issue with food service companies. Mark’s understanding of the business and ability to create procedures and reports to stay a step ahead, moved our company above the threshold and enabled the owners to purchase and fold other operations around the southeast, improving sales. This combined with cutting excess inventory and eliminating extra personnel pushed the net profits over 11%. I would recommend Mark in any endeavor of this kind and trust his judgement and advice."

Derek Franklin

Owner - Cajun Vending


"I have known and dealt with Mark for over 10 years, his knowledge of the vending industry is second to none. Mark always knows how to put things in “vending terms” when working with you. He has helped us with VMS, OCS/delivery, Markets, inventory control, Telemetry, Route scheduling, and, given non- biased advice on what software companies fit our business and the easiest ways to implement them. He has even personally helped us enter data into our system when switching VMS’s. He also explained to our drivers how telemetry would not hurt them but instead help them! As a result, we did not lose any drivers in the switch to remote monitoring. Our profits have always benefited from every project that Mark has worked on. He does a great job of listening to what you want and getting you where you need to be. I highly recommend Mark and ARA to any vending company!"

Judy Lima

General Manager - Cadillac Quality Vending and Canteen Gulfcoast Inc.


"I am pleased to recommend Mark Kronenberg and Automated Retail Associates. Between 2008 and 2018 I worked for Cadillac Quality Vending and Canteen Gulfcoast Inc., as general manager. During those years our companies specialized in vending and food service for seven counties in the State of Florida. I first came to know Mark when we began using his company Compuvend’s computer system. We utilized this system to help manage our inventory, product sales, cash sales and to allow us to get control of our company. I cannot say enough about Mark and his staff at Compuvend. He was always there when we had questions or problems and worked with us until any issues were resolved. Mark was great about explaining things and setting the proper expectations and we became friends for years. As our business grew so did our needs and we wanted to utilize more cashless and consider moving to prekitting and more automated scheduling. Mark had since sold his company to Cantaloupe and went to work for them. He sat with us to explain the Cantaloupe system which would allow us to do prekitting, dynamic scheduling and other functions he thought would benefit our company. He helped us understand exactly how the features of the system would specifically work for our company. Before moving forward, Mark also discussed what we should expect during the implementation which eased a lot of the stress. When moving to Cantaloupe, Mark and the rest of the staff were at our office helping with installations, training and education every step of the way. The new cashless, dexing and telemetry, prekitting and schedule programs turned our company around. We never could have made it through without Mark. Knowledge, patience, and understanding are the key words to describe Mark. Sales increased and most importantly we could track our money both cash and credit to the penny. After ten years the owner of Cadillac Quality Vending and Canteen Gulfcoast retired and sold the business to Compass Group USA. Mark even helped us with the transition as well."

Derrick Bavaret

Sales Associate – G&J Marketing and Sales

General Manager – Long Leaf Canteen


"I met Mark back in 2002 when I started work at his father’s food service company; Food Management Corporation. My mother had worked for FMC for 30+ years, so I knew Mark and his dad were great people and I looked forward to working with them. Mark helped to supervise FMC while also owning CompuVend Systems, which was one of the first vending management software’s in the industry. CompuVend was birthed from the needs of FMC to gain tighter controls on all aspects of the operation. Thus, Mark is an expert at both the front and back sides of vending, OCS and food services operations. Mark is patient and thorough having spent much of his time training and supporting customers all over the world. While I was just a teenager running a route, Mark helped me learn the operations side of vending and the importance of cash accountability, profitability, merchandising and inventory control. After Hurricane Katrina, I joined a Canteen franchise in New Orleans where I worked my way up from Route Driver to General Manager using the tools and systems I learned from Mark along the way. I appreciate the time and education Mark provided to me and would recommend him to anyone."

Chris & Rachael Sanders

Owner – Boca Vending


"We met Mark 4 years ago at a NAMA show. At that time we were shopping for VMS and cashless options. There were so many options and it was very challenging to make sure we chose the right VMS that would be the best fit. Mark was so knowledgeable in helping us make the right decision for our cashless and VMS needs. At that time we were a small operation and did not meet the minimum machine requirements for the platform upgrade we needed to make our routes efficient. Mark believed in our growing company so much that went above and beyond in getting the approval for the upgrade we needed. He is always very responsive when you call him and takes the extra time to learn how you run your operation. He has a wide range of knowledge and great suggestions on how to make your operation more productive."

Alicia Lavay

Owner - Vending Times


"I have known Mark Kronenberg for more than 30 years. We both grew up in the industry together to become second and third generation business owners. Mark is one of the most patient and sincere people I know, both personally and professionally. He is extremely knowledgeable when it comes to technology, and always eager to help people identify problems and find solutions. He has a disarming way about him that makes others feel comfortable, especially in situations where they might otherwise be intimated. Through the years we have both watched the advancement of route operations and observed the changing technology. In my experience covering the industry at VENDING TIMES, Mark has always been at the forefront of this evolution. With CompuVend, he was one of the first to interface with coin counters and later implemented the use of hand held computers and barcode scanning in the industry. He has also been involved with the DEX standards since being a member of NAMA’s original DEX specifications committee, and is also a contributor to the VDI standards committee. During his time with Cantaloupe and USAT he honed his expertise in cashless technology, prekitting and dynamic scheduling. This has always been, and remains, largely an entrepreneurial business, created and led by people who follow the needs of their markets very closely and act imaginatively to meet them. Mark is one of those imaginative people. I have always looked to him as a valuable knowledge source, problem solver and a brilliant contributor to the vending industry. I highly recommend his services."

Partner with an expert at driving profits through vending technology.
Automated Retail Associates at 224-836-3464 (VENDING); m.kronenberg@auto-retail-assoc.com.